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Overnight, users of the popular social networking site, Know-Me, acquire a duplicate, but dissimilar, identity. Though he claims to be shocked by the doubles’ debut, Know-Me’s CEO, Jason Vrabek, has impressed even himself with this latest testament to his genius. He swears his company has not launched a massive social experiment, something Know-Me has been accused of in the past. While experts investigate the phenomenon, the doubles engage with their counterparts, and Vrabek collects the data.
Alice Merkanowsky, an ordinary office worker, is enthralled with her duplicate self, the glamorous wife of a celebrity chef. Her thrill soon turns into an obsession which strains her marriage, and threatens her grip on reality.
Alice isn’t the only Know-Me casualty. Hoax, or not, the phenomenon triggers consequences that are frighteningly real, even for Vrabek who soon finds himself outmatched by his own genius double.